Kim Crawford Marlborough Pinot Noir, 2010

In a word, crawful.  Harsh.  Decanted, aerated, still a total wreck of a pinot.  You can buy it everywhere so there must be a huge market for a wafer thin red with a chalky undertone and a virtually nonexistent nose.  Thank goodness there was no finish.  Enormously mediocre.  And $22 friggin’ bucks to boot.

In a few more words: There is a series of JC Penny ads with Ellen DeGeneres on TV just now and on one of them, in a Roman market, she goes through the hassle of returning something without a receipt.  The point is that JCP is very generous on its return policy and that when something doesn’t work out or isn’t right or is unsatisfactory or doesn’t live up to expectations you can return it.  Too bad I didn’t buy this bottle at JCP…

Price: $21.99 (!!) at BC Liquor.

Market Liquidity: Shurely shome mishtake?

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