Mild, pleasant, pleasing. Uncontroversial. No one is going to slap their head and ask about the provenance. Or exclaim” I coulda had a V-8.” We couldn’t help but think of something archaic though—a 1920s jazz hit sung through a megaphone, a depression era dance contest. It drinks elegantly but without pizazz and is reminiscent of some other red you drank a while back but can’t recall. It somehow lacks a centre, a theme: Is it Loire pretending to be Cru Beaujolais or Loire wishing it was Rhone? Regardless, tasty, leather, green olive, hay, sour cherry, but a tad forgettable.

It sipped well but didn’t have the legs for homemade thin crust pizza.

Price: $16.70 USD before hefty Canadian duties.

Market Liquidity: I could drink it all the time, but it won’t impress your vino snob colleagues.