First off, God how I hate Laughing Stock labels. They suck. They are infantile, cryptic, ridiculously over-designed, and stupidly difficult to decipher. They are not like the simple, straightforward title to this blog post. No. In the wine store the label would read LFNG 2013 +04/10 with various degrees of various types in tiny font sizes crawling all over the bottle like some BFA grad got his/her first gig for a vintner and came up with originality plus. The professionals defer on design—but design is marketing and marketing is market share and market share is why there are professionals reviewers.
Second, the reigning graphic king of the 20th century was Raymond Loewy. I think if he saw the LFNG labels he’d not over roll over in his grave, he’d vomit, he’d roil, he’d heave, he’d wave a white hanky. I mean they really are that bad, that pretentious, that inane. I love Loewy. No one comes close. LFNG needs to look at Loewy, his decades of accomplishment, take a deep breath, sing the Sesame Street song (“one of these things is not like the other”) and revisit the whole marketing scheme. Scam.
OK, that out of the way, yes the wine is great. The heavyweight bottles come out “in the season” and this is a “no regrets” brilliant BC red. Check out all the reviews; there is no bad review, there is no wrong review. Is it worth the price? (And I mean worth the price compared to Spain or Chile or South Africa?) No. It’s really really really wonderful wine that is too expensive.
We found this blend (Merlot, Cab Sauv, Cab Franc, Malbec & Petit Verdot) poignant. Like a heartfelt work of art. Not like Vermeer, something so exquisite it’s puzzling, something you can’t figure out, not like Caravaggio, something so breathtaking and audacious you can’t believe it was even painted in its day. It’s more like Stanley Spencer. Sir Stanley Spencer: Christ in Cookham. Striking, pointed, contextual, clever, but not, say, Ridge, not Caymus.
There is a sensational, toxic, extemporaneous finish, and that was our favorite part. The long, glorious finish.
But like all art, you’ll have to decide what suits your taste, your style, your budget.
Price: $45 before the extras at the vineyard, around $50 before tax at YVR private wine stores, so it will take a bite out of your wallet.
Market Liquidity: Even if you could afford an Old Master, would you buy one?