A decade ago we got tired of reading professional reviews which were divorced from the reality of our pocket book. Truth is, this whole blog just started because we are real people with limited after tax income and frustrated with both the provincial government stranglehold on sales and the idea that we can all afford a c-note for a bottle of Burgundy.
This wine is probably an 86 point wine. It’s got nothing going for it that the critics would especially like. But for the average joe, it’s remarkable. It’s dry, low alcohol, extremely food friendly, ridiculously palatable, and sure it lacks all the depth and character of a fine Loire Chenin, but it’s umpteen times better than half the BC Okanagan whites in the under $25 region. And dollars should play a role in how the professionals review wine (they don’t, under the guise of subjectivity dollars don’t matter).
An unusual and ancient grape. An unusual and hard to describe white. And, get this, before tax, less than $13. That means, in terms of value in the hyper-inflated BC Liquor environment, three bottles of this for one Culmina Chardonnay, or six bottles of this for one Ridge Chardonnay. Let’s assume it’s an 86 pointer, but using some basic math, if you factor in the dollar value, as an economist would as opposed to a wine reviewer, all of the sudden we’re at 89 points.
Price: $12.49 at BC Liquor, cheaper in SK and ON.
Market Liquidity: Simple, yes, but not simplistic.
On an editorial note, the headache of the BC liquor monopoly (which is archaic, bureaucratic, ridiculously hurtful to both consumers and industry, much-hated, and loathsome to deal with) is a theme of the blog. Local reviewer Anthony Gismondi had a spot on rant last week in the Sun: BC Government Liquor Monopoly Hurts Everyone. Here here.