Everything you want in a Rioja at about the price you want to pay for a Rioja.  Drinks like something more expensive, silky tannins, assertive structure, decent fruit, some nice dark hints of charcoal and chocolate; full bodied but not flabby.  Food friendly, a decent sipper, and a lovely label to boot.  There will be multiples down the road.

Price: $30 at Kitsilano Wine Cellar

Market Liquidity: Surrender to the old school finesse.